Chain Reaction Podcast Efficiency & Optimization

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“Efficiency is dead” is a great slogan. It’s also a risky way to run a supply chain. I’m Tony Hines, and I’m making the evidence based case for why efficiency, optimization, and cost discipline still matter, especially when disruptions, higher interest rates, and geopolitical shocks raise the stakes for every logistics and sourcing decision. We unpack why so many leaders walked away from optimization after COVID, and where that conclusion goes wrong. The real culprits behind fragility are of…