The Apple iPhone is one of the world's most successful products. A great deal of that success beyond design has been how Apple has been able to configure its' supply network to leverage global expertise and assemble products at low cost to sell at higher prices. Profits generated have enabled Apple to reinvest capital and innovate new technologies to develop more products. As the number one smartphone company it draws more than 40% of the total smartphone industry revenue and more than 50% of the profits. The question is how long can that continue?